Influence: Science and Practice

Cialdini, Robert B.

ISBN 10: 0673467511 / ISBN 13: 9780673467515

Edité par Harpercollins College Div, 1993

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00097162393

Synopsis :

Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.

Détails bibliographiques

Titre : Influence: Science and Practice
Éditeur : Harpercollins College Div
Date d'édition : 1993
Reliure : Couverture souple
Etat : Good
Edition : 3ème Édition