Innovation Games: Creating Breakthrough Products Through Collaborative Play

Luke Hohmann

305 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), United States, New Jersey, 2006

0321437292 / 9780321437297

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers dont like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR006051672

Titre
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Auteur
Luke Hohmann
Éditeur
Pearson Education (US), United States, New Jersey
Année de publication
2006
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0321437292
ISBN à 13 chiffres
9780321437297
Poids de l'article
367 grammes
Dimensions
202.0 x 224.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,70EUR 14,36
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