Innovation Management : Strategy and Implementation Using the Pentathlon Framework

Mitchell, Rick, Goffin, Keith

ISBN 10: 1403912602 / ISBN 13: 9781403912602

Edité par Palgrave Macmillan, 2005

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP60840285

Synopsis :

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

Biographie de l'auteur: KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.

Détails bibliographiques

Titre : Innovation Management : Strategy and ...
Éditeur : Palgrave Macmillan
Date d'édition : 2005
Reliure : Couverture souple
Etat : Good