Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Rick Mitchell, Keith Goffin

ISBN 10: 1403912602 / ISBN 13: 9781403912602

Edité par Palgrave Macmillan 17/06/2005, 2005

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Détails bibliographiques

Titre : Innovation Management: Strategy and ...

Éditeur : Palgrave Macmillan 17/06/2005

Date d'édition : 2005

Reliure : Couverture souple

Etat : Very Good

A propos de ce titre

Synopsis :

Book by Goffin Keith Mitchell Rick

Biographie de l'auteur:

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.