The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
Gallo, Carmine
ISBN 10: 007174875X ISBN 13: 9780071748759
Edité par McGraw Hill, 2010
Ancien(s) ou d'occasion
Couverture rigide
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A propos de cet article
Description :
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00108763333
Synopsis :
In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.
The Seven Principles are:
- Principle One: Do What You Love
Principle Two: See Genius in Their Craziness
Principle Three: Sell Dreams, Not Products
Principle Four: Offer New
Principle Five: Say No to 1,000 Things
Principle Six: Master the Message .
Principle Seven: Inspire Evangelists
One More Thing . . . Expect Excellence from Yourself and Others
Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.
The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!
À propos de l'auteur: Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
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Détails bibliographiques
Titre : The Innovation Secrets of Steve Jobs: ...
Éditeur : McGraw Hill
Date d'édition : 2010
Reliure : Couverture rigide
Etat : Very Good