Integrated Advertising, Promotion, and Marketing Communications. Cet article n’est pas disponible.
Clow, Kenneth E., Baack, Donald E.
Langue : anglais
Edité par Pearson Education, Limited, 2013
- Livre broché
- Occasion
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Vendeur AbeBooks depuis 3 août 2006
Etat: Occasion - Satisfaisant
EUR 7,25
A propos de cet article
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur 6181537-6
- Titre
- Integrated Advertising, Promotion, and Marketing Communications
- Auteur
- Clow, Kenneth E., Baack, Donald E.
- Éditeur
- Pearson Education, Limited
- Année de publication
- 2013
- État de l'article
- Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0133126242
- ISBN à 13 chiffres
- 9780133126242
- Édition
- 6th Edition.
- Poids de l'article
- 2,09 livres
- Dimensions
- N/A
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
Présentation de l'éditeur
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.