Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow; Donald Baack

ISBN 10: 0132538962 / ISBN 13: 9780132538961

Edité par Pearson College Div, 2011

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0132538962I3N00

Synopsis :

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

Présentation de l'éditeur:

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

Détails bibliographiques

Titre : Integrated Advertising, Promotion, and ...
Éditeur : Pearson College Div
Date d'édition : 2011
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket
Edition : 5ème Édition