Integrated Marketing Communications

David Pickton

27 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education Limited, United Kingdom, Harlow, 2000

0273625136 / 9780273625131

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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Item description from seller

Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR001314731

Titre
Integrated Marketing Communications
Auteur
David Pickton
Éditeur
Pearson Education Limited, United Kingdom, Harlow
Année de publication
2000
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0273625136
ISBN à 13 chiffres
9780273625131
Poids de l'article
1 497 grammes
Dimensions
188 x 245

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,51EUR 13,95
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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