International Business : An Integrated Approach

This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.

John J. Wild is the Robert and Monica Beyer Professor of Business at the University of Wisconsin at Madison. Professor Wild previously held appointments at the University of Manchester in England and Michigan State University. He received his Ph.D., M.S., and B.B.A. degrees from the University of Wisconsin at Madison.

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W Chipman Excellence in Teaching Award and the Beta Alpha Psi Excellence in Teaching Award. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. He is also a frequent speaker at universities and at national and international conferences.

The author of more than 50 publications, in addition to three best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as Associate Editor or editorial board member for several respected journals.

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his Ph.D. from the University of Manchester (UMIST) in England and his B.S. and M.S. degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at Ecole des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, he has spoken at major universities and at national and international conferences in Austria, Britain, Kuwait, Portugal, and the United States.

Dr. Wild's research, on a range of international business topics including market entry modes, country risk, and international expansion strategies, have taken him to countries spanning the globe. Additionally, he serves as an Associate Editor of the Middle East Business Review.

Jerry C. Y. Han is the Pong Ding Yuen Professor at the University of Hong Kong School of Business. He also holds appointments at several Chinese Universities, including Beijing University and Renmin University. Professor Han previously held appointments at the University of Buffalo, Hong Kong University of Science and Technology (HKUST), Michigan State University, and National Chung Hsing University. He received his Bachelors degree from National Chung Hsing University, Masters degree from National Chengchi University, and Ph.D. from the University of Buffalo.

Teaching at both the undergraduate and graduate levels, Professor Han is a highly recognized teacher, known for his commitment and creativity in business education. He is a prior recipient of research fellowships from the government of Hong Kong, HKUST, Price Waterhouse, and National Chengchi University. Dr. Han is actively involved in several national and international organizations, including previously serving as President of the North American Chinese Association.

The author of more than 40 publications on various business topics, including international regulatory and disclosure issues, Professor Han serves on the editorial boards of several prestigious journals. He consults with international companies and government agencies, and also teaches business courses for international companies in a number of industries.