International Business

Rugman, Alan M., Collinson, Simon

ISBN 10: 0273716549 / ISBN 13: 9780273716549

Edité par Pearson Education, Limited, 2008

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP62915730

Synopsis :

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

À propos de l'auteur:

Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.

Détails bibliographiques

Titre : International Business
Éditeur : Pearson Education, Limited
Date d'édition : 2008
Reliure : Couverture souple
Etat : Good
Edition : 5 Edition.