International Fragmentation : Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Anshu Saxena Arora

ISBN 10: 3319338455 / ISBN 13: 9783319338453

Edité par Springer, 2016

A propos de cet article

Druck auf Anfrage Neuware - Printed after ordering - This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

N° de réf. du vendeur 9783319338453

Détails bibliographiques

• Titre: International Fragmentation : Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
• Éditeur: Springer
• Date de parution: 2016
• Langue: anglais
• ISBN à 10 chiffres: 3319338455
• ISBN à 13 chiffres: 9783319338453
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 216 L x 153 H x 15 P (en millimètres) 216 millimètres de largeur par 153 millimètres de hauteur par 15 millimètres de profondeur
• Poids: 348 grammes

A propos de ce titre

Synopsis

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

À propos de l?auteur

Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business - US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.