International Marketing Management

Subhash C. Jain

ISBN 10: 0324100868 / ISBN 13: 9780324100860

Edité par South-Western Pub, 2000

A propos de cet article

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

N° de réf. du vendeur M00324100868-G

Détails bibliographiques

• Titre: International Marketing Management
• Éditeur: South-Western Pub
• Date de parution: 2000
• Langue: anglais
• ISBN à 10 chiffres: 0324100868
• ISBN à 13 chiffres: 9780324100860
• Reliure: Couverture rigide
• État de l'article: good

A propos de ce titre

Synopsis

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.