Vendeur
GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 6 avril 2009
Unread book in perfect condition. N° de réf. du vendeur 21451173
For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.
Titre : International Marketing Mix Management : ...
Éditeur : Logos Verlag
Date d'édition : 2012
Reliure : Couverture souple
Etat : As New
Vendeur : ISD LLC, Bristol, CT, Etats-Unis
paperback. Etat : New. N° de réf. du vendeur 367011
Quantité disponible : 2 disponible(s)
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Etat : New. 2012. Paperback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9783832530983
Quantité disponible : 2 disponible(s)
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. 2012. Paperback. . . . . . N° de réf. du vendeur V9783832530983
Quantité disponible : 2 disponible(s)
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
paperback. Etat : New. New. book. N° de réf. du vendeur ERICA82938325309836
Quantité disponible : 1 disponible(s)