International Marketing: Modern And Classic Papers (The International Library Of Critical Writings On Business And Management)

ISBN 10: 1843766493 / ISBN 13: 9781843766490

Edité par Edward Elgar Publishing, 2008

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-191514

Synopsis :

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.

International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.

It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.

À propos de l?auteur: Edited by Stanley J. Paliwoda, former Professor of Marketing and Director of Research, Department of Marketing, University of Strathclyde, UK and John K. Ryans, Jr., Emeritus Bridgestone Professor of International Marketing, Kent State University, US

Détails bibliographiques

Titre : International Marketing: Modern And Classic ...
Éditeur : Edward Elgar Publishing
Date d'édition : 2008
Reliure : Couverture rigide
Etat : New