The Internet Case Study Book

Julius Wiedermann

30 évaluations par Goodreads

Langue : anglais

Edité par Taschen GmbH, 2010

3836518953 / 9783836518956

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

This title offers strategies for success. It discusses how to make your business work online. Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prine of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.…

N° de réf. du vendeur 00100452405

Titre
The Internet Case Study Book
Auteur
Julius Wiedermann
Éditeur
Taschen GmbH
Année de publication
2010
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
3836518953
ISBN à 13 chiffres
9783836518956

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,78
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