Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Dillman, Don A.; Smyth, Jolene D.; Christian, Leah Melani

ISBN 10: 1118456149 / ISBN 13: 9781118456149

Edité par Wiley, 2014

Excellent copy with just very minor wear. Pages of text are clean, bright and free of markings. Binding is tight and secure. ***Shipped within 24 hours from the beautiful Baltimore inner harbor area. First class service; accurate descriptions. Most items packed in boxes, not envelopes.***. N° de réf. du vendeur 004606

Synopsis :

The classic survey design reference, updated for the digital age

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.

This heavily revised Fourth Edition includes:

• Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
• How and when to use mail, telephone, and Internet surveys to maximum advantage
• Proven techniques to increase response rates

• Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
• Direction on how to construct effective questionnaires, including considerations of layout
• The effects of sponsorship on the response rates of surveys
• Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.
• The Fourth Edition reintroduces the telephone--including coordinating land and mobile.

Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

À propos de l?auteur:

Don A. Dillman, PHD, is Regents' Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000.

Jolene D. Smyth, PHD, is an associate professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska-Lincoln.

Leah Melani Christian, PHD, is a Director in Research Methods at Nielsen where her work focuses on panel recruitment and maintenance.

Détails bibliographiques

Titre : Internet, Phone, Mail, and Mixed-Mode ...
Éditeur : Wiley
Date d'édition : 2014
Reliure : Hardcover
Etat : Very Good
Edition : 4th Edition