The Interplay of Influence: News, Advertising, Politics, and the Mass Media (Mass Communication Series)

Jamieson, Kathleen Hall, Campbell, Karlyn Kohrs

ISBN 10: 0534533647 / ISBN 13: 9780534533649

Edité par Wadsworth Publishing, 2000

Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur A02J-00996

Synopsis :

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.

Détails bibliographiques

Titre : The Interplay of Influence: News, ...
Éditeur : Wadsworth Publishing
Date d'édition : 2000
Reliure : Couverture souple
Etat : Good
Edition : 5ème Édition