Introduction To Business Data Mining

David L. Olson; Yong Shi

ISBN 10: 0072959711 / ISBN 13: 9780072959710

Edité par Irwin Professional Pub, 2005

A propos de cet article

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.7. N° de réf. du vendeur G0072959711I3N00

Détails bibliographiques

Titre : Introduction To Business Data Mining

Éditeur : Irwin Professional Pub

Date d'édition : 2005

Reliure : Hardcover

Etat : Good

Etat de la jaquette : No Jacket

A propos de ce titre

Synopsis :

Introduction to Business Data Mining was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV). The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text’s data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications.