This textbook book elaborates on the basic understanding and application of statistical tests and data analysis using hypothetical datasets and SPSS version 22.0. It presents step-by-step processes and to-the-point interpretation for quick assimilation and comprehension.

� propos de l?auteur:

Lokesh Jasrai is currently working as a Professor with Mittal School of Business, Lovely Professional University, Punjab, India. A postgraduate (MBA-Agri-Business) from the Institute of Agri-Business Management, Bikaner (Rajasthan), and PhD in Rural Marketing, Dr Jasrai has been actively involved in imparting quality education in the field of Business Administration. He has 15 years of full-time teaching and research experience in the field of Management (Marketing). As a keen researcher, he has presented several research papers at national and international conferences and published various articles in Refereed and Scopus/ABDC listed Journals. His areas of expertise are data analysis with SPSS, Business Research Methods and Business Analytics with R. He also has a life membership of the Punjab Commerce & Management Association.

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