Introduction to e-Business: Management and Strategy

Combe, Colin

ISBN 10: 0750667311 / ISBN 13: 9780750667319

Edité par Routledge, 2006

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs2316665780

Synopsis :

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

À propos de l?auteur: Colin Combe

Détails bibliographiques

Titre : Introduction to e-Business: Management and ...
Éditeur : Routledge
Date d'édition : 2006
Reliure : Couverture souple
Etat : Like New