Often called the definitive book on intuition, this groundbreaking work explains what intuition is and how to make the most of this natural gift. Making decisions and solving problems with purely rational tools is inadequate in our complex world. Goldberg shows how to complement reason with the extraordinary power of hunches and gut feelings. By de-mystifying this vital subject, he brings it into the realm of practical, everyday use."An excellent job of showing the central role intuition plays for great scientists and imaginative thinkers."-Peter Senge, Ph.D., Sloan School of Management."Remarkable insight and originality."-American Library Association

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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