Investigating Communication: An Introduction to Research Methods (2nd Edition)

Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.

ISBN 10: 0205198260 / ISBN 13: 9780205198269

Edité par Pearson, 1999

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Synopsis :

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

Présentation de l'éditeur:

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

Détails bibliographiques

Titre : Investigating Communication: An Introduction...
Éditeur : Pearson
Date d'édition : 1999
Reliure : Couverture rigide
Etat : Acceptable
Edition : 2ème Édition