Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success.
Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements!
Joomla 3 SEO & Performance:
• Walks you through the Joomla SEO options, both basic and advanced
• Teaches you to breathe SEO while building your websites
• Teaches you how to make your websites screaming fast
Attracting many visitors on a fast-loading Joomla website is the main goal we are trying to achieve in this book. While we will discuss some off-site SEO topics, we will mainly focus on on-site SEO. Chapter 1: We start of with a small introduction in the world of SEO, with some terminology that you should know to understand the rest of the book. Chapter 2 will tell you what you can do with the Joomla core options. We will start with the basics, like setting metadata, titles, microdata and correct URL's, but also advanced topics will be discussed, like fighting duplicate content, setting up 301-redirects, 404-pages, canonical URLs etc. Even with the Joomla core options we can get a well optimized website that scores well in the Google rankings. Chapter 3: With the use of some small modules and plugins we will expand our possibilities even more. Some of these tools are extremely user-friendly, while some require some more knowledge. Chapter 4: For those that are really serious about SEO you need a full SEO extension. SH404SEF is the most popular and used one. While the options it offers may seem a bit overwhelming, we will take you through all the necessary settings. Chapter 5: Once our website is published and live, we will work on some off-site SEO efforts, like setting up Google & Bing Webmaster Tools and Analytices accounts and how to use them, but also linkbuilding and social media efforts will be shortly discussed. Chapter 6 is dedicated to tips to speed up your Joomla website. With these instructions you should be able to make your website load in 2 seconds or less, which makes the website much more attractive to browse through. Topics in this chapter will be caching, G-zip, setting up CDN's, CSS and Javascript optimization, image optimization, and some extensions that can assist these processes. Both beginners and advanced users will appreciate this book, which is written by the author of the Joomla-SEO.net blog, one of the most popular resources on the web regarding Joomla SEO. While the book is written for Joomla 3, it still works equally well for Joomla 2.5, only the screenprints have a slightly different look.
