The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance . BASS NONPROFIT & PUBLIC MANAGEMENT SERIES)

Bonk, Kathy, Griggs, Henry, Tynes, Emily

ISBN 10: 0787943738 / ISBN 13: 9780787943738

Edité par Jossey-Bass Inc Pub, 1999

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur V03B-04402

Synopsis :

A Publication of the Communications Consortium Media Center This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:? Construct a solid strategic communications plan? Research media trAnds and case studies? Track public education and awareness? Select the most appropriate type of media for each campaign? Utilize new media and technology for increased publicity? Develop top-quality written materials and engaging releases? Handle media crises quickly and competently? Organize staffing and funding resources efficiently

À propos de l'auteur: KATHY BONK, Henry Griggs, and Emily Tynes are cofounders of the Communications Consortium Media Center in Washington, D.C., a nonprofit organization that creates communications strategies for policy change. Kathy Bonk, CCMC's executive director, has extensive experience in working with foundations and government agencies on policy issues. HENRY GRIGGS is a writer and communications consultant who has organized hundreds of media events in cities nationwide. EMILY TYNES, CCMC's vice president, has managed media campaigns and conducted workshops in the United States and overseas.

Détails bibliographiques

Titre : The Jossey-Bass Guide to Strategic ...
Éditeur : Jossey-Bass Inc Pub
Date d'édition : 1999
Reliure : Couverture souple
Etat : Good