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Perfume and fashion have been inextricably linked since the 18th century, when Rose Bertin, Queen Marie-Antoinette's dressmaker and milliner, commissioned Jean-Louis Fargeon to create perfumed gauze flowers. In 1911, Paul Poiret launched Parfums Rosine, becoming the first couturier-perfumer of the 20th century and paving the way for all his contemporaries and successors, whether couturiers or fashion designers.

A century ago, the union of these two worlds revolutionised the industry. A generation of cou

Perfume and fashion have been inextricably linked since the 18th century, when Rose Bertin, Queen Marie-Antoinette's dressmaker and milliner, commissioned Jean-Louis Fargeon to create perfumed gauze flowers. In 1911, Paul Poiret launched Parfums Rosine, becoming the first couturier-perfumer of the 20th century and paving the way for all his contemporaries and successors, whether couturiers or fashion designers.

A century ago, the union of these two worlds revolutionised the industry. A generation of cou