Kill Your Conversion Killers with The Dexter Method : A Pragmatic Approach to Conversion Optimization for E-Commerce

Bryon, Joris

ISBN 10: 9995712490 / ISBN 13: 9789995712495

Edité par Yorro Limited, 2018

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N° de réf. du vendeur 3471600_47c_3x

Détails bibliographiques

• Titre: Kill Your Conversion Killers with The Dexter Method : A Pragmatic Approach to Conversion Optimization for E-Commerce
• Éditeur: Yorro Limited
• Date de parution: 2018
• Langue: anglais
• ISBN à 10 chiffres: 9995712490
• ISBN à 13 chiffres: 9789995712495
• Reliure: Couverture souple
• État de l'article: Good

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Synopsis

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.

After reading Kill Your Conversion Killers, you’ll be able to:

• Quickly prioritize tests by calculating potential revenue growth
• Leverage the psychological drivers that push prospects to buy
• Create and deploy friction-free design and UX
• Confidently run meaningful A/B tests
• Avoid dangerous “best practices” that can tank your revenue
• Spot potential conversion killers at a glance

Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.