LOGICAL CREATIVE THINKING METHODS

Ding, Min

ISBN 10: 0367862220 / ISBN 13: 9780367862220

Edité par Taylor & Francis, 2020

A propos de cet article

234 pages. 8.75x5.75x0.50 inches. In Stock.

N° de réf. du vendeur x-0367862220

Détails bibliographiques

• Titre: LOGICAL CREATIVE THINKING METHODS
• Éditeur: Taylor & Francis
• Date de parution: 2020
• Langue: anglais
• ISBN à 10 chiffres: 0367862220
• ISBN à 13 chiffres: 9780367862220
• Reliure: Paperback
• État de l'article: Brand New

A propos de ce titre

Synopsis

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.

À propos de l?auteur

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton School of Business, University of Pennsylvania, USA, and his Ph.D. in Molecular, Cellular, and Developmental Biology from Ohio State University, USA.