Lead the Pack: Sparking Innovation That Drives Customers Wild

Langue : anglais

Edité par Mill City Press, Inc., 2008

1934937452 / 9781934937457

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

In Lead the Pack: Sparking Innovation that Drives Customers Wild, Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell what we make instead of anticipating what you want. Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.…

N° de réf. du vendeur CIN1934937452G

Titre
Lead the Pack: Sparking Innovation That Drives Customers Wild
Auteur
Nelson Soken
Éditeur
Mill City Press, Inc.
Année de publication
2008
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1934937452
ISBN à 13 chiffres
9781934937457

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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