The Lean Product Lifecycle: A Playbook for Making Products People Want

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

• STRATEGY
  LEADERSHIP AND MANAGEMENT
• BUSINESS INNOVATION
• PRODUCT DEVELOPMENT
  DECISION MAKING

"The path to profitable new products that has invigorated our product development process."

Peter Pascale, Vice President of Product Management at Pearson VUE.

"The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business” - Antonia Barton, Marketing & Digital Director, BT Plc

"The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech

"The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50

Discover how lessons from lean start-ups can transform your business.

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio.

Follow the 6 key phases of a product’s life;

IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE

And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you’ll be able to:

• Take a new product from idea to scale within a market.
• Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.
• Use the right tools and methods for validating new products ideas and business models.
• Understand how to manage mature products and retire old products using lean innovation principles.

Happy Reading! Please do share your thoughts with us.

Craig Strong is an experienced Chief Technology & Product Officer, specializing in high growth and innovation, who has grown companies to successful exits and acquisitions. With over 18 years experience and a hands on background in software engineering, he has helped developed products from the ground up from idea to scale within enterprises, SME's and startups and understands the different needs of venture capital private equity and publicly listed companies. Craig is heavily involved with global product development, transformation and innovation utilising Agile and Lean principles through an adaptive management approach. He has worked and consulted for a range of companies across a number of domains companies which include Sky, NowTV.com, Hargreaves Lansdown, Pearson, Financial Times, InsightSoftware.com, Settled, Tracesmart and others. He is a member of the Forbes Technology council and strategic advisor in the tech space.

Tendayi Viki is a highly experienced innovation leader. He helps large organizations develop their ecosystems so that they can innovate for the future while managing their core business. He holds a PhD in Psychology and an MBA. Through his company Benneli Jacobs, he has given keynotes, run workshops and worked as a consultant for several large organizations including Rabobank, American Express, Standard Bank, Unilever, Airbus, Pearson, Lufthansa-Airplus, The British Museum, Copenhagen Fintech and The Royal Academy of Engineers. Tendayi has been shortlisted for the Thinkers50 Innovation Award and was named on the Thinkers50 2018 Radar List for emerging management thinkers to watch. He is also a regular contributing writer for Forbes. Tendayi spent over 12 years in academia during which time he taught at the University of Kent where he is now Honorary Senior Lecturer. He has also been a Research Fellow at Stanford University and Research Assistant at Harvard University.

Sonja Kresojevic is a senior executive with 20 years of global experience transforming businesses by focusing on growth, product innovation, cultural change and digital transformation.She is a co-founder of the NY based consultancy - Spinnaker Consulting, helping Fortune 500 organizations discover new growth opportunities, deliver great products and become more innovative under conditions of extreme uncertainty and disruption. In her most recent corporate role, she was a Senior Vice President in the Chief Product Office at Pearson, leading a global team responsible for design and implementation of the Lean Product Lifecycle, award-winning innovation program focused on transforming product development and portfolio Investment management and delivering a faster and more innovative organization. She is a speaker on topics of transformation, business agility, leadership, innovation strategy and the co-author of the upcoming book: The Case for Change - Demystifying Lean Enterprise Transformation.