Synopsis :
The lessons of Henry Ford, one of America's greatest business innovators, are as fresh and vital today as they were in 1922, when this extraordinary book was first published. Though the title suggests the autobiographical, this is in fact a bible of business philosophy from the man many considered "insane" for the very innovations we hail as visionary today: the assembly line, reduced working hours, a minimum wage, the five-day work week. Ford explains: . how his experiences as an employee influenced his philosophies as an employer . why saving money isn't always a good thing . the absolute worst time to approach a bank for a loan . why lowering prices below production costs can be a smart move . and much more. It's easy to see that much of Ford's wisdom has been forgotten today-and that individual entrepreneurs and global corporations alike would do well to take another look. American entrepreneur, inventor, and philanthropist HENRY FORD (1863-1947) was born in Michigan and trained as a machinist and engineer before founding, in 1903, the Ford Motor Company.
Biographie de l'auteur:
Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, the founder of the Ford Motor Company, and the sponsor of the development of the assembly line technique of mass production. Although Ford invented neither the automobile nor the assembly line, he developed and manufactured the first automobile that many middle class Americans could afford. In doing so, Ford converted the automobile from an expensive curiosity into a practical conveyance that would profoundly impact the landscape of the 20th Century. His introduction of the Model T automobile revolutionized transportation and American industry. As the owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism": mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout most of North America and in major cities on six continents. Ford left most of his vast wealth to the Ford Foundation and arranged for his family to control the company permanently. Ford was also widely known for his pacifism during the first years of World War I, and for promoting antisemitism through his newspaper The Dearborn Independent and the book The International Jew.
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