Liquid Bread : Beer and Brewing in Cross-Cultural Perspective

Wulf Schiefenhövel

ISBN 10: 0857452150 / ISBN 13: 9780857452153

Edité par Berghahn Books, 2011

A propos de cet article

nach der Bestellung gedruckt Neuware - Printed after ordering - 'This important volume sheds new light on the social, political, and economic role of beer in society. Highly Recommended.'-ChoiceA Choice Outstanding Academic Book of The Year 2011Winner of the 2011 Gourmand World Cookbook UK AwardBeer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.From the introduction:What made you pick up this book Was it the thought of that foaming pint while you relaxed in a British pub, a German beer garden, a Czech restaurant, an American or 'Continental' bar, on a beach or ski slope or in front of the television at home Wherever your beer was purchased, in much of the world you would have been offered choice. The choice might only have been between different brand names of bottled beer, or it might have been between a wide range of ales, lagers, wheat and other beers from a cask, a keg, cans or bottles. Even people who do not drink beer will be aware of this diversity.the editors believe that this collation of perspectives on beer will also intrigue many readers in the general public.

N° de réf. du vendeur 9780857452153

Détails bibliographiques

• Titre: Liquid Bread : Beer and Brewing in Cross-Cultural Perspective
• Éditeur: Berghahn Books
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0857452150
• ISBN à 13 chiffres: 9780857452153
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 235 L x 157 H x 19 P (en millimètres) 235 millimètres de largeur par 157 millimètres de hauteur par 19 millimètres de profondeur
• Poids: 538 grammes

A propos de ce titre

Synopsis

"This important volume sheds new light on the social, political, and economic role of beer in society.... Highly Recommended."--Choice

A Choice Outstanding Academic Book of The Year 2011
Winner of the 2011 Gourmand World Cookbook UK Award

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

From the introduction:
What made you pick up this book? Was it the thought of that foaming pint while you relaxed in a British pub, a German beer garden, a Czech restaurant, an American or 'Continental' bar, on a beach or ski slope or in front of the television at home? Wherever your beer was purchased, in much of the world you would have been offered choice. The choice might only have been between different brand names of bottled beer, or it might have been between a wide range of ales, lagers, wheat and other beers from a cask, a keg, cans or bottles. Even people who do not drink beer will be aware of this diversity....the editors believe that this collation of perspectives on beer will also intrigue many readers in the general public.

À propos des auteurs

Wulf Schiefenhövel is Head of the Human Ethology Group, Max- Planck-Institute, Andechs, Germany; Professor for Medical Psychology and Ethnomedicine at the University of Munich; President of the International Society for Human Ethology; and European deputy chair of the International Commission on the Anthropology of Food and Nutrition (ICAF). He has carried out field studies in Melanesia since 1965.

Helen Macbeth is President of the International Commission on the Anthropology of Food and Nutrition (ICAF) and is an Honorary Research Fellow in the Anthropology Department, Oxford Brookes University. Among other books she has edited or coedited are three volumes in this series, Food Preferences and Taste: Continuity and Change, Researching Food Habits: Methods and Problems and Consuming the Inedible: Neglected Dimensions of Food Choice.