The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Gitomer, Jeffrey

ISBN 10: 1885167601 / ISBN 13: 9781885167606

Edité par Bard Press, 2004

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Synopsis :

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives. In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics. It has everything to do with understanding buying motives and taking ethical actions.

Présentation de l'éditeur: Join a new generation of listeners who have discovered the groundbreaking new V-Book™ format, brought to you by Simon & Schuster Audio and Jeffrey Gitomer, as a powerful and flexible new technology for improving your life and your career.

The V-Book™ edition of Jeffrey Gitomer's Little Red Book of Selling presents over four hours of iPod-ready digital video and audio that you can watch or listen to anytime, anywhere.

The breakthrough V-Book technology allows you to turn your laptop, DVD or MP3 player into your own personal sales seminar recorded live in Jeffrey's studio. On only four discs, you get Jeffrey's dynamic, inspiring presentation of his entire New York Times and Wall Street Journal bestseller in three different formats:

• DVD video
• iPod ready digital video on DVD-ROM
• MP3 audio

The two DVD discs offer the complete video presentation of the book on traditional DVD. Pop them into any DVD player or DVD-equipped computer whenever you want to keep everyone excited and motivated.

The DVD-ROM contains the complete video presentation of the book in digital video files that you can watch on your computer or load onto your iPod, so you'll always have easy access to a quick video jolt of Jeffrey's hard-hitting sales advice at your fingertips.

Finally, the MP3 disc gives you Jeffrey's lively presentation of the unabridged audiobook - a piece of sales performance art you'll want to experience again and again - in files that will play on any MP3 player or computer.

Whether you watch, listen, or both, Jeffrey's proven Principles of Sales Greatness will help you convert selling skills to buying motives and urge you to a higher, helping purpose of every day.

Détails bibliographiques

Titre : The Little Red Book of Selling: 12.5 ...
Éditeur : Bard Press
Date d'édition : 2004
Reliure : hardcover
Etat : Good