Signs of our times: A monumental logo compilation
The 2009 Academy Award-winning animated short Logorama, focusing on the use of logos and brands, became a point of reference for corporate culture. Conceived by H5 design studio in Paris, the movie tells the story of our times through the products and services that surround us on a daily basis. Ludovic Houplain, studio director and co-director of the film, conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks that represent our world today.
The monumental archive Houplain amassed is the foundation of this ultimate logo reference guide, featuring approximately 7,000 specimens organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky, and an introduction by Ludovic Houplain explaining the creation process of the film Logorama, from its inception to its finalization.
Logobook is a must-have for any designer, student, or marketing professional, and will be equally fascinating to anyone interested in contemporary culture.
Text in English, French, and German
Ludovic Houplain, qui dirige le studio H5 et a coréalisé le film Logorama, a passé un an à rechercher et rassembler plus de 40 000 symboles et marques qui représentent notre monde actuel. Ses archives monumentales forment la base de cet ouvrage de référence, qui présente environ 6000 spécimens classés par ordre alphabétique, accompagnés d'informations sur leurs créateurs, année de création, pays, marque et entreprise.