["MAD MEN" ERA GRAPHIC DESIGN / ADVERTISING]. "Design is the basis of creative illustration"

Edité par Lester Rossin Associates, New York, 1958

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Vendeur : Michael Laird Rare Books LLC, Lockhart, TX, Etats-UnisMichael Laird Rare Books LLC

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Etat: Occasion - Assez bon

EUR 746,59

EUR 7,03 expédition 
Expédition nationale : Etats-Unis

Quantité disponible : 1 disponible(s)

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Item description from seller

4to (295 x 230 mm). Original 4-flap portfolio of brown pictorial paper, containing three folders of bifolium sample illustrations, designs, and photographs, loose as issued (collated complete). Portfolio margins and folds with a little wear and creasing, contents in excellent state. "MAD MEN" ERA GRAPHIC DESIGN, BEING A PROMOTIONAL PORTFOLIO FOR A NOTED NYC ADVERTISING AND MARKETING AGENCY. THE PORTFOLIO IS ITSELF INGENIOUSLY DESIGNED, AND THE CONTENTS PRESENT A "STABLE" OF INTERNATIONALLY RECOGNIZED ILLUSTRATORS, DESIGNERS AND PHOTOGRAPHERS INCLUDING RAY PROHASKA AND D. STONE MARTIN. Lester Rossin is recognized as being one of the original "Mad Men," an elevated advertising art and marketing firm that thrived in the 1950s and 1960s. Offered here is an original portfolio of design work that was no doubt distributed to potential clients. The portfolio was designed by Clifford Condak and contains three color-coded folders with samples from the firm's three divisions. The folders are: Illustrators (blue folder with a circle: 13 samples); Photographers (green / square: 4 samples); and Designers (red / triangle: 6 samples). Each folder bears the names of the individuals whose work was contained therein. On the front of the portfolio is an extraordinary "raison d'etre" by the firm which bears reprinting: "Design is the basis of a creative illustration. Whatever the medium, message or technique, only a heightened sense of design will raise the work from craftsmanship to the level of art. This is our belief. It is the basis of our achievement, the discipline of our daily work, and the guarantee of our future." On the back of the portfolio is a long list of the company's "Distinctions," including "Bests" at the 1957 International Poster Annual and the American Institute of Graphic Arts. Here the potential client is informed that "In the past 12 months we have designed and produced art for 2198 advertisers, 1561 mailing pieces and 932 point-of-sale units." On the upper cover is the statement that this "First in a series"; no other subsequent portfolio has been located by us, and not even this one is listed in WorldCat. …

N° de réf. du vendeur 4465

Détails bibliographiques

Titre
["MAD MEN" ERA GRAPHIC DESIGN / ADVERTISING]. "Design is the basis of creative illustration"
Auteur
Lester Rossin Associates (Cliff Condak, design and typography)
Éditeur
Lester Rossin Associates, New York
Année de publication
1958
État de l'article
Very good
Catalogues du vendeur
Art and Design

Michael Laird Rare Books LLC

Lockhart, TX, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 4 mai 2006

Membre d’une association professionnelle :

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article5 à 14 jours ouvrés3 à 10 jours ouvrés
Premier articleEUR 7,03EUR 21,97
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Michael Laird Rare Books LLC

TX, Etats-Unis