MS-06 Marketing for Managers

Verma Dinesh Pathak Sanjay Kumar

ISBN 10: 8189086707 / ISBN 13: 9788189086701

Edité par Gullybaba Publishing House Private Ltd., 2001

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Print on Demand pp. 341.

N° de réf. du vendeur 94562623

Détails bibliographiques

• Titre: MS-06 Marketing for Managers
• Éditeur: Gullybaba Publishing House Private Ltd.
• Date de parution: 2001
• Langue: anglais
• ISBN à 10 chiffres: 8189086707
• ISBN à 13 chiffres: 9788189086701
• Reliure: Couverture souple
• État de l'article: New

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Synopsis

MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)