Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback)

Steve Diller

94 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2008

0321552342 / 9780321552341

Série : Livre 9 sur 141 - Voices That Matter

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Livre broché

Etat: Occasion - Satisfaisant

EUR 5,88

 Frais de port gratuits 
Expédition nationale : Etats-Unis

Quantité disponible : 1 disponible

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences.Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that?s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team.Meaningful experiences?as distinct from trivial ones?reinforce or transform the customer?s sense of purpose and significance. The authors? vision of a world of meaningful consumption is idealistic, but don?t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create  deeper and richer experiences for your customers.  Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.…

N° de réf. du vendeur CIN0321552342G

Titre
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback)
Auteur
Steve Diller
Éditeur
Pearson Education (US)
Année de publication
2008
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0321552342
ISBN à 13 chiffres
9780321552341
Série
Livre 9 sur 141: Voices That Matter

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,76
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Description de la boutique

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Spécialité

Second Hand - All Genre

Profil professionnel du vendeur

SBYB, Inc.

900 Knell Road
Montgomery, IL Etats-Unis 60538