Making Sense : Markets from Stories in New Breast Cancer Therapeutics

Sophie Mützel

ISBN 10: 150363406X / ISBN 13: 9781503634060

Edité par Stanford University Press Dez 2022, 2022

A propos de cet article

Neuware - 'Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mèutzel traces this emergence of 'innovative breast cancer therapeutics' up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client-base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mèutzel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products'--.

N° de réf. du vendeur 9781503634060

Détails bibliographiques

• Titre: Making Sense : Markets from Stories in New Breast Cancer Therapeutics
• Éditeur: Stanford University Press Dez 2022
• Date de parution: 2022
• Langue: anglais
• ISBN à 10 chiffres: 150363406X
• ISBN à 13 chiffres: 9781503634060
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 226 L x 150 H x 15 P (en millimètres) 226 millimètres de largeur par 150 millimètres de hauteur par 15 millimètres de profondeur
• Poids: 334 grammes

A propos de ce titre

Synopsis

Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" from the late 1980s up to 2010, through the lens of the narratives of the involved actors. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products; stories also help to create categories on what such a new market and its products are about. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses, and combines qualitative and large-scale computational text analyses, to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products.

À propos de l?auteur

Sophie Mützel is Professor of Sociology at the University of Lucerne, Switzerland. She is the author of Making Meaning of the Move of the German Capital (2002).