The Management of Luxury: An International Guide. Cet article n’est pas disponible.The Management of Luxury: An International Guide

The Management of Luxury, second edition, presents a unique snapshot of best practice insights. This book is an essential handbook ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting, and competing effectively as a luxury SME. Contributions are shared by more than fifty global leaders at the forefront of luxury management, particularly in response to the increasingly challenging landscape for luxury business.

Amongst many other topics, the fully revised second edition of The Management of Luxury tackles the newly evolving direction of Asian market trends, as well as practical guidance on how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, and are featured alongside iconic case studies such as Burberry, Louis Vuitton, and Leica. A valuable guide not only to streamline management processes and returns on investment; but also for those who marvel at an industry unlike any other, striving to balance a trust in the conventional and innovating new paths towards the extraordinary. Highly influential, applicable and enlightening, this book is a vital addition to every luxury business manager's collection.

Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St. Gallen (HSG), Switzerland.

Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.