Managing Corporate Responsibility in the Real Worl. Cet article n’est pas disponible.Managing Corporate Responsibility in the Real Worl

Explains the practical implications of corporate responsibility (CR) for businesses

Shows how CR can be managed in real world scenarios based on author's extensive experience

Discusses how to improve both reputation and profitability of businesses through an effective CR framework

Jouko Kuisma spent thirty years as a senior manager at Kesko Corporation, a publicly listed retail group Northern and Eastern Europe with a turnover of 9 billion euros, rising to Head of Corporate Responsibility, reporting directly to the Deputy CEO. While at Kesko, Jouko steered the group to an enviable position in the CSR world, winning the UNEP/ICC Business Award for Sustainable Partnerships, in 2002 and consistently earning places on all te leading Corporate Responsible listings including DJSI, FTSE4Good, STOXX Globale ESG Leaders, Ethibel and the Global 100 Most Sustainable Corporations list where Kesko was the best retail company of Global 100. Since stepping from his role in 2007 Jouko has been a regular speaker and lecturer on CSR issues in Finland and abroad, and he has consulted over 20 companies in developing corporate responsibility.