From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years. Why is this--and what can be done to reverse this disturbing trend? According to crisis management expert Ian Mitroff, the rise in the crisis rate is due to an ingrained "it-can't happen-to-us" mentality--which, leads to a total lack of preparedness for crises. However, a solution lies in this book.

Managing Crises Before They Happen provides business professionals with a powerful framework that will help you:

Recognize the early warning signals that almost always precede a crisis
Focus on the big picture, not just the details
Avoid becoming either the victim or the villain in a crisis
Understand the importance of personal character, corporate culture, and thinking outside the box to effective crisis management
Learn from one crisis things that can prevent or ameliorate the next

This practical, clear, and easy to understand book helps business leaders prepare their organizations for a major crisis the right way ahead of time.

� propos de l?auteur

Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.

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