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Discover the crisis management tools that successful executives and managers utilize to stay ahead of crises, before they happen.
From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years. Why is this--and what can be done to reverse this disturbing trend? According to crisis management expert Ian Mitroff, the rise in the crisis rate is due to an ingrained "it-can't happen-to-us" mentality--which, leads to a total lack of preparedness for crises. However, a solution lies in this book.
Managing Crises Before They Happen provides business professionals with a powerful framework that will help you:
This practical, clear, and easy to understand book helps business leaders prepare their organizations for a major crisis the right way ahead of time.
À propos de l?auteur:
Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.
Titre : Managing Crises Before They Happen: What ...
Éditeur : AMACOM
Date d'édition : 2005
Reliure : paperback
Etat : Fair