Managing Customer Profitability in a Saturated and Competitive Market

Hsiao-Fan Wang

ISBN 10: 3844307397 / ISBN 13: 9783844307399

Edité par LAP LAMBERT Academic Publishing Feb 2011, 2011

A propos de cet article

Neuware -In a saturated and competitive market, the dynamic nature of customers'' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

N° de réf. du vendeur 9783844307399

Détails bibliographiques

• Titre: Managing Customer Profitability in a Saturated and Competitive Market
• Éditeur: LAP LAMBERT Academic Publishing Feb 2011
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 3844307397
• ISBN à 13 chiffres: 9783844307399
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.

Biographie de l'auteur

Hsiao-Fan Wang is the Distinguished Chair Professor of National Tsing Hua University, Taiwan, ROC. She has been awarded the distinguished researcher of NSC in Taiwan and is the editor of several international journals. Her research interests are in MCDM, Fuzzy Set Theory, Rare and Huge Data Analysis and Green Value Chain Management.

Hsiao-Fan Wang is the Distinguished Chair Professor of National Tsing Hua University, Taiwan, ROC. She has been awarded the distinguished researcher of NSC in Taiwan and is the editor of several international journals. Her research interests are in MCDM, Fuzzy Set Theory, Rare and Huge Data Analysis and Green Value Chain Management.