Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Sunil Gupta

40 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2005

0131428950 / 9780131428959

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

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A propos de cet article

It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through practical examples and case studies, you'll learn a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making. You'll learn how customer value calculations impact customer acquisition, service, retention, and segmentation -- and strategic M and A and alliance decisions. Coverage includes: linking brand and customer assets; valuing companies based on their customer relationships; linkages to IT, processes, and organizational structure; and much more.

N° de réf. du vendeur CIN0131428950G

Titre
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Auteur
Sunil Gupta
Éditeur
Pearson Education (US)
Année de publication
2005
État de l'article
Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0131428950
ISBN à 13 chiffres
9780131428959

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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