Paperback. The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage. The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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D�tails bibliographiques

Titre: Managing Green Issues (Paperback)
�diteur: Palgrave Macmillan, Basingstoke
Date de parution: 2000
Langue: anglais
ISBN � 10 chiffres: 1349422967
ISBN � 13 chiffres: 9781349422968
Reliure: Paperback
�tat de l'article: new

A propos de ce titre

Synopsis

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

� propos de l?auteur

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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