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D�tails bibliographiques

Titre: Managing Green Issues
�diteur: Palgrave Macmillan 22/05/2000
Date de parution: 2000
Langue: anglais
ISBN � 10 chiffres: 033391435X
ISBN � 13 chiffres: 9780333914359
Reliure: Couverture rigide
�tat de l'article: Very Good

A propos de ce titre

Synopsis

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains practical advice, with case studies, and aims to guide the modern organization on how to channel environmental issues to gain competitive advantage.

� propos de l?auteur

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at - www.greenissues.com

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