Managing Innovation and Entrepreneurship in Technology-Based Firms (Wiley Series in Engineering and Technology Management)

Michael J. C. Martin

ISBN 10: 0471572195 / ISBN 13: 9780471572190

Edité par John Wiley & Sons 1994-09-02, 1994

A propos de cet article

N° de réf. du vendeur 6666-WLY-9780471572190

Détails bibliographiques

• Titre: Managing Innovation and Entrepreneurship in Technology-Based Firms (Wiley Series in Engineering and Technology Management)
• Éditeur: John Wiley & Sons 1994-09-02
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 0471572195
• ISBN à 13 chiffres: 9780471572190
• Reliure: Hardcover
• État de l'article: New

A propos de ce titre

Synopsis

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.

À propos de l?auteur

Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.