Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation)

ISBN 10: 331908514X / ISBN 13: 9783319085142

Edité par Springer, 2015

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs5356309831

Synopsis :

Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.

À propos de l?auteur:

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 - 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 - 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management.

Charles Brown is the creator and leader of the University of Westminster's Masters in Media Management, which has been running since 2005. He has also led the development of the University's new Masters in Global Media Business, a collaboration with the Communication University of China, to be delivered in both China and the UK. Charles Brown has been a media consultant and journalist for over 25 years and has worked with a wide range of media organisations in North America and Europe, advising on the development of strategy and contributing to the creation of digital products and services. Companies he has worked include the BBC, Home Box Office, Warner Home Video, Sanctuary Records, the Guardian, the Scotsman, the Producers Alliance for Cinema and Television, the European Commission and the Department of Trade and Industry. His research interests include emerging digital business models, the development of digital products and services, new aggregation and distribution techniques, regulation and policy, media economics and evolving approaches to the preservation and promotion of public interest and public service values in the media and content industries.
Charles Brown is a former president of EMMA.

Détails bibliographiques

Titre : Managing Media Firms and Industries: What's ...
Éditeur : Springer
Date d'édition : 2015
Reliure : Couverture rigide
Etat : Very Good