Managing New Technology Development (MCGRAW HILL ENGINEERING AND TECHNOLOGY MANAGEMENT SERIES)

Souder William, E. and Daniel Sherman J.:

ISBN 10: 0070597480 / ISBN 13: 9780070597488

Edité par MCGRAW HILL BOOK CO, 1994

A propos de cet article

348 Seiten; McGraw-Hill - 1994 : William E. Souder / J. Daniel Sherman - gb. Gr. Y4-A5QL-NQB3 Sprache: Englisch Gewicht in Gramm: 661.

N° de réf. du vendeur 321586

Détails bibliographiques

• Titre: Managing New Technology Development (MCGRAW HILL ENGINEERING AND TECHNOLOGY MANAGEMENT SERIES)
• Éditeur: MCGRAW HILL BOOK CO
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 0070597480
• ISBN à 13 chiffres: 9780070597488
• Reliure: Gebundene Ausgabe
• État de l'article: Gut
• Catalogues du vendeur:
  • Business & Karriere

A propos de ce titre

Synopsis

New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.

À propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide