Managing Supermarket Customer Offers in a Wireless World | Using Data Mining with Mobile Applications

Volker Herbort

ISBN 10: 363905864X ISBN 13: 9783639058642

Edit� par VDM Verlag Dr. Müller, 2009

Neuf(s) Taschenbuch

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Synopsis :

Supermarkets offer a very similar variety of products at similar prices and quality. Thus the companies have to search for other ways to differ from their competitors. This can be achieved by offering a unique type of service to gain customer loyalty and at the same time using methods to maintain customer loyalty.This dissertation investigated ways of creating customised offers that fit to the customer�s needs but also allow the supermarket to advertise products that are interesting for retail reasons. These offers have been based on customer purchasing patterns which were found by analysing data that had been generated by the use of loyalty card schemes. Furthermore, it was investigated to what extent mobile devices such as Personal Digital Assistants or smart phones can be used to inform customers of offers over a wireless connection as they enter the store. Such offers would be based on previous purchasing patterns and special promotions. To avoid the necessity of installing new software an interface was deployed as a client process that is transmitted dynamically to the mobile device. This concept provides a new way of advertising especially in the retail market.

� propos de l?auteur: Dipl.-Wirt.-Inf.(FH) Studium Wirtschaftinsinformatik Hochschule Ulm Bachelor of Science in Computing with Honours, Napier University, Edinburgh Selbst�ndiger IT-Berater

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Titre : Managing Supermarket Customer Offers in a ...
�diteur : VDM Verlag Dr. M�ller
Date d'�dition : 2009
Reliure : Taschenbuch
Etat : Neu

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Managing Supermarket Customer Offers in a Wireless World

Volker Herbort

Edit� par VDM Verlag Dr. M�ller, 2009

ISBN 10 : 363905864X ISBN 13 : 9783639058642

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Vendeur : moluna, Greven, Allemagne

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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Herbort VolkerDipl.-Wirt.-Inf.(FH)nStudium Wirtschaftinsinformatik nHochschule UlmnBachelor of Science in Computing with Honours, nNapier University, EdinburghnSelbstaendiger IT-BeraterSupermarkets offer a very similar variety of . N� de r�f. du vendeur 4953531

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Managing Supermarket Customer Offers in a Wireless World : Using Data Mining with Mobile Applications

Volker Herbort

Edit� par VDM Verlag Dr. M�ller, 2009

ISBN 10 : 363905864X ISBN 13 : 9783639058642

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Supermarkets offer a very similar variety of productsat similar pricesand quality. Thus the companies have to search forother ways to differ from their competitors. This canbe achieved by offering a unique typeof service to gain customer loyalty and at the sametime using methodsto maintain customer loyalty.This dissertationinvestigatedways of creating customised offers that fit to thecustomer s needs butalso allow the supermarket to advertise products thatare interesting forretail reasons. These offers have been based oncustomer purchasingpatterns which were found by analysing data that hadbeen generatedby the use of loyalty card schemes. Furthermore, itwas investigated towhat extent mobile devices such as Personal DigitalAssistants or smartphones can be used to inform customers of offers overa wirelessconnection as they enter the store. Such offers wouldbe based onprevious purchasing patterns and special promotions.To avoid the necessity of installing new software aninterface was deployed as a client process that istransmitteddynamically to the mobile device. This conceptprovides a new way ofadvertising especially in the retail market. N� de r�f. du vendeur 9783639058642

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