Manuals: Design and Identity Guidelines. Cet article n’est pas disponible.
Langue : anglais
Edité par Unit Editions, 2025
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A propos de cet article
2024. hardcover. Good clean copy with minor shelf wear, tear to spine and belly band, binding remains intact. . . . . Books ship from the US and Ireland.
N° de réf. du vendeur KGS0002813
- Titre
- Manuals: Design and Identity Guidelines
- Auteur
- Brook, Tony
- Éditeur
- Unit Editions
- Année de publication
- 2025
- État de l'article
- Good
- Reliure
- Couverture rigide
- Langue
- anglais
- ISBN à 10 chiffres
- 0500028826
- ISBN à 13 chiffres
- 9780500028827
The first comprehensive study of corporate identity design manuals from the golden era of identity design.
In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design.
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design.
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
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À propos de l’auteur
Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.
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